The GMB Field Journal

Notes from the front lines of local search.

Playbooks, teardowns, and research on Google Maps rankings — written by the team behind Grid My Business and 12,000+ local operators in the field.

Does Using “Dental” in a Practice Name Improve Local Rankings? Big Data says Yes.
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Does Using “Dental” in a Practice Name Improve Local Rankings? Big Data says Yes.

Putting a word like “dental” or “dentist” in a practice’s name carries a real rank advantage, our data shows. But does that mean an established practice should rename to get it? Here’s the honest answer.

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Kelly Goh
Jul 16, 2026 · 6 min read
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